Welcome to Live FREY. This is our medium for the sharing of style tips, stimulating thoughts, insights, news, tips, and other ideas to make your day a little more remarkable.


Why Men Should Have a Laundry Detergent of Their Own

“The secret of change is to focus all of your energy not on fighting the old, but on building the new”.   – Socrates, forever quotable.   We get asked a lot of questions, and often they are  about the concept behind a men’s laundry detergent. Why should there be a men’s laundry detergent? Sometimes this […]

Teams for Troops on Banner

Teams for Troops Partnership

For the two weeks beginning Monday, January 25th, 10% of FREY total profits, rather than going to our usual five charities, will proudly go to Teams for Troops. FREY was founded not simply to create a line of premium men’s products, but to generate a lasting, positive impact through our philanthropy as well as our […]

Best gifts for men, best gifts for guys, best gifts for gentlemen

10 Last-Minute Gift Ideas for The Modern Gent

“We make a living by what we get, but we make a life by what we give.” -Winston Churchill     The countdown has begun.  And you’re running out of both time and ideas for the gentlemen in your life. Never fear, FREY is here. We’ve all been there, so to help with your last […]

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10 Iconic Drinks and the Men who Drink Them

“Come, gentlemen, I hope we shall drink down all unkindness” – William Shakespeare   Some drinks may have changed and others invented within the past few decades, but while Vodka Red Bulls, JagerBombs, and Kamikaze’s may be icons of present day youth and college kids, a new trend has emerged.  More and more people who […]

FREY: Laundry Detergent for Men, revolutionizing how society looks at laundry

The Story Behind FREY

“What I do is about living. It’s about living the best life you can and enjoying the fullness of the life around you: from what you wear, to the way you live, to the way you love.” – Ralph Lauren.   The modern man enjoys taking care of himself. Yes, part of it may be superficial: […]